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Alexandra LovelandPhotography Business Community

Get Clients.Make Money.

Revenue & Capacity Calculator

A free photography pricing calculator. Find the average sale per client that funds the life you want. Type your numbers in the gold boxes and your goal appears as you go.

  1. 1Type your numbers into the gold boxes.
  2. 2Your Average Sale Goal appears in the black card.
  3. 3Test working more or less in Find Your Pace.
Your NumbersType here
What do you mainly shoot?The genre you are building this plan around.
Take-home pay you want each yearYour personal paycheck for the year, after taxes and after business expenses.
$
Monthly business expensesSoftware, insurance, studio, gear payments, marketing, education. We multiply by 12 for you.
$
Cost of goods per sessionWhat each session costs you to deliver: hair & makeup, albums, prints, wall art, outsourcing.
$
Weeks you want to work each yearGive yourself real vacation. 52 is not a plan.
wks
Sessions per weekBe honest about capacity, including editing and admin days.
/wk
Session fee you charge to book (optional)Your booking fee. It is not part of your average sale goal. It's the cherry on top. Type 0 if you waive it.
$
Tax set-aside on gross revenueThe percent of revenue you save for taxes. 20% is a starting point. Confirm with your tax pro.
%
✓  Your plan is ready. Your Average Sale Goal is in the black card below.
Other Income StreamsOptional
Do you also earn money outside of boudoir?Weddings on the side, teaching, presets, a rental property. Anything that brings money into the business.

Your Average Boudoir Sale Goal Per Client

$2,288

Round it up · Your price list number

$2,500

Your session fee is not counted here. It's the cherry on top. Discount it or waive it to get clients in the door and this number does not move.

Learn how to hit this number →

Inside the Get Clients. Make Money. community

Your GoalsYour result
Boudoir sessions per yearWeeks × sessions per week.
80
Sessions per monthSo you know what a normal month looks like.
6.7
Annual revenue goalTotal sales needed to pay you, cover expenses, cover cost of goods, and set aside taxes.
$183,000
Monthly boudoir revenue goalYour boudoir goal ÷ 12.
$15,250
Set aside for taxes this yearMove this percentage of every payment into a separate account.
$36,600
Cherry on top: session fees collectedIf you collect your full session fee on every booking, this is bonus revenue above your goal. Waive it and nothing in your plan breaks.
$32,000
Find Your PaceWhat if?
25% fewerYour plan25% more
Sessions per year6080100
Sessions per month5.06.78.3
Average sale goal$2,904$2,288$1,918

Fewer sessions means each sale has to do more of the work. More sessions means each sale can be smaller, but you have to fill them.

Want to keep this plan? Tap Copy my plan, then paste it into the form below and we will email it to you.

You know your number. Now learn how to hit it.

The calculator tells you what you need to be making per client. The community teaches you how to build the price list, get clients, and make money with real, proven strategy and numbers behind every step.

  • Pricing and sales systems built to hit your average sale goal
  • Marketing that fills the sessions on your calendar
  • Photographers building the same business, in real time
Join the community

Get Clients. Make Money.
A Skool photography business community by Alex Loveland

  • Keep costs separate: don't count your paycheck or cost of goods again inside monthly expenses.
  • The tax set-aside is a planning reserve, not tax advice. Ask your tax professional which percentage to use.
  • Your numbers stay on this device only. Nobody else can see them.

Real strategy  ·  Real numbers  ·  A business that supports your life

© 2026 Alex Loveland. All rights reserved.

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